Made for Memories

Made for Memories

Made for memories


Inspired by the endless bays, coves and beaches of Australia, By The Bay Label is for those who love adventure, sunrises, and picnics under the stars.


Exclusively designed by Australian graphic designers and made from 100% recycled cotton, they’re consciously crafted to become part of all your favourite stories.


From that camping trip when it never stopped raining, to the anniversary picnic when you fell asleep before dessert, to the infamous family beach dinner that ended with sand in the sangas and seagull crap in your hair, we’re here for it all.


And they’re *so* much more than just a picnic rug, baby.

They’re a warm hug on a rainy day, a roof for a pillow fort, a change mat for unexpected poop incidents, a blanket for cosy nights around the campfire, an extra layer of comfort for your fur baby, a couch throw for movie nights.


Created with love, made for memories.



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