Behind The Label
Hey! I’m Sam.
And it might sound dramatic, but you could say these picnic rugs saved me.
During my third Hyperemesis Gravidarum pregnancy (constant nausea and vomiting to the point of hospitalisation), and after a long battle with antenatal depression and anxiety, my doctor told me to do more things that made me feel good.
And when I stopped to think about what that was, it kinda hit me how the best things in life are often the most simple.
Things like watching my kids play, spending time outside with my family, going to the beach, and, yes, having picnics.
Our family picnics became something of a ritual and I started to heal right there on that rug. One picnic at a time.
I hope you find as much love, adventure and solace in our picnic rugs as I do.
To making memories,
The Coffs cooler bag is everything it promises to be. Perfect size to carry over the shoulder or sling over the back of the pram, its all of our snacks needed for a day of adventuring and folds up to a compact size to store.
The Little Cove Rug
I mean.. I bought this rug which feels like eons ago but I am still so in love with it 🥰 I love the fact that I can use it as a picnic rug or at the beach. In the colder months it serves us as a blanket! It looks amazing, the quality is incredible and it washes brilliantly❤
Beautiful print, perfect size and exceptional quality.
Absolutely gorgeous rug that exceeded my expectations! Love it.
Great service too with fast delivery. Highly recommend By The Bay.
I have three rugs and total the quality is un real. I just love them
Great quality and colours!! Absolutely love!
I now have three rugs from By The Bay Label. There is just so many ways to use them. They are so beautiful and great quality xx
I recently received my Golden Picnic Rug and it is absolutely beautiful and amazing quality. I will definitely be purchasing more. I'm obsessed!!
Absolutely in love with my purchase of the Golden Rug! It’s a great, strong material and such a versatile rug. I got the carry straps with it and definitely recommend those as well! Such a beautiful pattern 💛
Both of these products are of great quality and would definitely recommend these to anyone. Will definitely be buying more products
The Airlie carry strap is excellent quality and the service of By The Bay Label is excellent
Absolutely love these gorgeous quality rugs
We have quite a few designs now & our collections is growing.
Perfect for picnics, placing on the bed as a throw or snuggling in them as a blanket
Love supporting small family run businesses too
I have been looking everywhere for a decent sized picnic mat that is also beautiful and this one ticks all the boxes, it’s perfect 😍