Behind The Label

Hey! I’m Sam.


And it might sound dramatic, but you could say these picnic rugs saved me.


During my third Hyperemesis Gravidarum pregnancy (constant nausea and vomiting to the point of hospitalisation), and after a long battle with antenatal depression and anxiety, my doctor told me to do more things that made me feel good.


And when I stopped to think about what that was, it kinda hit me how the best things in life are often the most simple.


Things like watching my kids play, spending time outside with my family, going to the beach, and, yes, having picnics.


Our family picnics became something of a ritual and I started to heal right there on that rug. One picnic at a time.


I hope you find as much love, adventure and solace in our picnic rugs as I do.


To making memories,

Sam x