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Florence Rug *Pre-Order*
Florence Rug *Pre-Order*
Florence Rug *Pre-Order*
Florence Rug *Pre-Order*
Florence Rug *Pre-Order*

Florence Rug *Pre-Order*

Regular price $159.00
Unit price  per 
Tax included. FREE SHIPPING

Please note this rug is a pre-order item and will be shipped out by Jul 21st
Named after Florence Bay located on the beautiful Magnetic Island Qld

Inspired by the endless bays, coves and beaches of Australia, By The Bay Label is for those who love adventure, sunrises, and picnics under the stars.


Exclusively designed by Australian graphic designers and made from 100% recycled cotton, they’re consciously crafted to become part of all your favourite stories.


  • Designed in Australia
  • Made from 100% recycled cotton
  • Beautiful tassel trim
  • Can be utilised as a picnic rug, couch throw or blanket
  • Machine washable.  Please follow care guide provided with purchase
  • Colours are created by weaving primary colours of cotton together. The colours and textile design have not been printed on to the rug. Using this method of weaving creates the effect of the colours.  Colours may appear slightly different in lifestyle images.

 Check out our Tik Tok on how to clean your rug! And Yes our picnic rugs are machine washable.

https://www.tiktok.com/@bythebaythelabel/video/7069606706426154246?is_from_webapp=1&sender_device=pc&web_id7070066745210521089

Our rugs are cut by hand so please allow up to a 10cm variation.

Complete The Look with a Jelly basket. Shop Now with our friends at With Love Bambino.

https://withlovebambino.com.au/search?page=2&q=jelly&type=product

FREE Standard Shipping with all orders.

Express Shipping $15

Tag @bythebaythelabel so we can see you creating memories with your Florence Rug

Customer Reviews

Based on 8 reviews
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C
Corina Adams
Love!

I love this rug, beautiful design, really warm, sturdy and great quality. It arrived in less than a week of purchasing. Thank you! Highly recommend

T
T.
Beautiful high quality rug

I absolutely love By The Bays rugs, I own nearly all the designs and each are used for more than just picnics! Each rug is high quality and the prints and colours are perfection :) Highly recommend starting your rug collection here!

C
C.B.
Florence rug

This rug is soooo beautiful! Even more beautiful in person!
So soft, the material is beautiful, easy to keep clean and has so many different purposes.
I cannot recommend these picnic rugs enough, so glad I have started my collection and this beautiful rug is one of them 😍

F
Freya D.
Florence Rug

Absolutely love love LOVE my Florence rug!! I eyed this off for so long before taking the leap and so glad I did. It is so well made and the colours and florals are just divine. It is almost too good to use haha. Definitely recommend to anyone sitting on the fence about it. Pictures do not do this rug justice!!

T
Tenelle Pritchard
Even more amazing in person!

I had wanted this rug for months and finally got my hands on it for my birthday. To say it's absolutely stunning is an understatement! In real life the colours and pattern is nothing short of amazing! Use it every weekend and get so many compliments! I'm looking at getting one for some gfs for their birthdays 🥰🥰